ANM Digital

While no business can hope to thrive in the competitive market place today without a solid SEO plan for its website, SEO must follow an expert and proven strategy, it is hence necessary to work with a reliable and professionally managed SEO services Toronto. Read on to know the popular SEO mistakes to avoid so that you will take an informed decision while implementing your SEO strategy.

Duplicate content
If the same content appears in more than one URL within the same or different website, it can be regarded as duplicate content. This can lead to confusing the search engines as to which content is to be listed. The result is none of the pages will be showed in the result. The most common kind of duplicate content is noticed in duplicate versions of the homepage. Also make sure with your SEO services and web development company that there are no duplicate URLs which can again lead to the same problem.

Failing to do content marketing
The SEO team working on your site cannot help boost up the traffic on your site without a solid content strategy in place. A lot of things have changed with the SEO world. Over the recent past, content has come to play a crucial role in deciding if your digital marketing campaign can become successful. So content marketing is a must today if you wish to succeed with your SEO mission.

Poor site structure
All web developers are not SEO specialists. So, while designing your site, they might not have incorporated the best SEO practices within the website structure. The site architecture must be studied in detail by the SEO expert and steps must be taken to rectify the problems and ensure a seamless connectivity between the different pages of your site.

Not flattening the site architecture
There must be some cross links to relevant and related topics. There must not be more than 3 clicks necessary from the homepage to visit a different page of the site. A flat architecture will mean that your site has linked all the related pages and with targeted keywords. Such on-page optimization tips can go a long way to support your SEO mission.

Not having a mobile site design for multiple screens
Google now gives a lot of importance for mobile experience while ranking websites. The number of smartphone users is growing phenomenally all over the world. Mobile phones account for the majority of traffic to a site. If your site does not provide a good mobile experience, you cannot expect to rank high on Google.

During the process of SEO, businesses end up creating fast loading, user-friendly and robust websites that can rank high on the search engines. This can in turn help them with several benefits. SEO is a must today when you want to reach out to potential customers and enhance your sales and profits. Here are some incredible ways in which SEO can benefit your small business when you work with the best SEO Company Toronto.

Makes your website user-friendly
SEO makes your website load faster, smoother and become user-friendly in many ways. Though many people might hang on to the older ideas about SEO, today’s SEO is all about enhancing the user experience which in turn will help in ranking high on the search engines.

Gets you more customers
The principal reason for investing in SEO is to overtake the competition in your industry domain and get in more customers to buy your products and services. Studies show that SEO optimized websites attract more customers than those that are not. SEO can get you more targeted customers and increase your sales on the move.

Increases the conversion rates
When the sites are optimized with a sound SEO strategy, they can display well across multiple devices like PCs, tablets, smartphones and other devices. When the websites are easy to read and navigate, the users are prompted to buy your products or subscribe to your services.

Enhances the brand awareness
The biggest benefit of ranking high on the search engines is to enhance your brand awareness. When your site appears on the first pages of the popular search engines, the customers are more likely to trust your business and get you more sales. People believe those sites that have a strong web presence.

Overtake your competition
If two businesses are selling their products or services in the same industry at the similar prices, the one that has an optimized website for its business is at a greater advantage than the other that has focused lesser on its website or does not take steps to optimize its site. Search engines and SEO are very powerful tools that can help enhance your business. If your competitors have invested in SEO marketing, you must deem it necessary to invest in a solid SEO plan and maximize the reach of your business. If this is not done, you are missing out a great deal to grow your business and its profits.

To ensure new business and generate consistent revenue, your business must invest in a sound local SEO project which will optimize your website for local search. Local searches today make up the overwhelming 50% of the searches done on mobiles and 20% of them happening on desktops. If you are not taking steps to benefit from local SEO offered by local SEO services Toronto, it only means you are missing out from a huge portion of the sale.

SEO is a profitable as well as a long term marketing strategy that can generate high returns on your investment. Local SEO can help you receive more enquiries from customers, find more sales leas and enhance the chances to make profits. In all these cases, search engine optimization will help you.

Reasons why you must not neglect local SEO

Other businesses are doing it
Your competitors and other businesses out there in your area are already investing in local SEO and hence their websites are fast moving up in the search rankings. It is hence most likely that your website will be pushed down if it is not optimized for being available for local searches.

SEO lets your business be found
A vast majority of potential customers of today search for products and services online. Only a few of them might view the results beyond the first page. Hence it is very much needed that your business is available right on the first page for the customers to know about you.

Local SEO is cost effective
Not many online strategies are capable of assuring the return on investment you can hope through local SEO. Local SEO succeeds in sending targeted traffic to your website. It increases sales and helps build your brand, credibility and business authority over the others out there.

More users are doing online search
More than 81% of customers and 77% of the B2B clients make use of the popular search engines to make a research on their purchases. Hence, bereft of a sound local SEO plan your business website has very less chances of getting noticed on the search engines.

Local SEO is highly relevant today
The modern SEO algorithms followed by popular search engines need that you adopt a new level of sophistication for the purpose of convincing the search engines that your website is potential enough to provide the best solution for the keywords they input. The more your website meets the set criteria, the more are the chances for your site to move to the top of the search results.

With the phenomenal growth of Google as the most popular search engine, webmasters have realized the importance of ranking high on Google to get more traffic to their websites. For ranking high on Google, you will need backlinks. Hence webmasters started looking for strategies to get as many links as possible pointing out to their websites. This process is known as link building in the world of SEO.

Initially the Google algorithm to rank high was so simple to manipulate and hence the quality of search rankings was drastically affected. To remedy the situation, Google introduced what is known as follow and nofollow links. Nofollow links are attributes that are added to links to instruct search engine crawlers not to follow a specific link when some links are used for advertisement or information purposes or those that point to untrusted content. The introduction of nofollow links helped solve the problems due to comments, ads and other links that webmasters wished to add to their sites without passing on some values to other websites.

What is Google Penalty?
In order to preserve the quality of their search results, Google started imposing penalties on websites that attempted to manipulate its algorithms by purchasing links, taking part in link exchanges or flooding sites with poor quality content just for the sake of getting links that point out to their site. Google also punished the sites that allowed the links to be placed. If a site has a lot of unnatural outbound links, Google can punish that website. Hence the topic of how to create effective backlinks without inviting Google penalty becomes a crucially important one. Here are a few ways to do it.

Natural link building
Natural link building is perhaps the safest and the most effective way to get valuable backlinks. It means getting links from other websites in a natural way. This works if other webmasters add links to your website when they like your content. To make this happen, it is important that you have a good quality website with a valuable content. If you have a high quality content with nobody knowing about it, you will not receive any backlinks. So, you can make the best use of social media marketing to promote your site. Connect with some good journalists, bloggers and other influences to let them know your existence. You can also use email to support your link building campaign. You can immensely benefit from the services of renowned SEO services Toronto who can enhance the visibility of your site.