How to Build Effective Links to Your Site without incurring Google Penalties
With the phenomenal growth of Google as the most popular search engine, webmasters have realized the importance of ranking high on Google to get more traffic to their websites. For ranking high on Google, you will need backlinks. Hence webmasters started looking for strategies to get as many links as possible pointing out to their websites. This process is known as link building in the world of SEO.
Initially the Google algorithm to rank high was so simple to manipulate and hence the quality of search rankings was drastically affected. To remedy the situation, Google introduced what is known as follow and nofollow links. Nofollow links are attributes that are added to links to instruct search engine crawlers not to follow a specific link when some links are used for advertisement or information purposes or those that point to untrusted content. The introduction of nofollow links helped solve the problems due to comments, ads and other links that webmasters wished to add to their sites without passing on some values to other websites.
What is Google Penalty?
In order to preserve the quality of their search results, Google started imposing penalties on websites that attempted to manipulate its algorithms by purchasing links, taking part in link exchanges or flooding sites with poor quality content just for the sake of getting links that point out to their site. Google also punished the sites that allowed the links to be placed. If a site has a lot of unnatural outbound links, Google can punish that website. Hence the topic of how to create effective backlinks without inviting Google penalty becomes a crucially important one. Here are a few ways to do it.
Natural link building
Natural link building is perhaps the safest and the most effective way to get valuable backlinks. It means getting links from other websites in a natural way. This works if other webmasters add links to your website when they like your content. To make this happen, it is important that you have a good quality website with a valuable content. If you have a high quality content with nobody knowing about it, you will not receive any backlinks. So, you can make the best use of social media marketing to promote your site. Connect with some good journalists, bloggers and other influences to let them know your existence. You can also use email to support your link building campaign. You can immensely benefit from the services of renowned SEO services Toronto who can enhance the visibility of your site.
